(CNN)It’s not just a pun.
“May the 4th be with you” is a full-fledged unofficial holiday, “Star Wars Day.”
Actually, as far as Lucasfilm and Disney are concerned, it’s quite official.
As legend has it, and according to the origin story recognized by Lucasfilm, the phrase was first used on May 4, 1979, the day Margaret Thatcher took office as UK prime minister. The Conservative party allegedly placed an ad in the London Evening News which read, “May the Fourth Be With You, Maggie. Congratulations.”
There are online and in-store deals on “Star Wars” merchandise and gaming, “Star Wars” food galore and events where fans are encouraged to dress up or play “Star Wars” trivia or just enjoytheir favorite film franchise.
Vanity Fair is also getting into the spirit of things with an issue filled with new photos and revelations about December’s “Star Wars: The Force Awakens.”